Good packaging protects the product and makes it straightforward for the customer to open. Start with the item’s needs and build the presentation around them.
Start with the product
Consider the weight, shape, surface and fragility of the item. Products that look similar may need different protection.
- Identify fragile parts.
- Check whether items can rub against each other.
Test the complete package before standardising it for repeated orders.
Balance the outer and inner packaging
Use a box or mailer of a suitable size and secure the contents with appropriate protection. Oversized packages can allow movement.
Do not assume a decorative outer box provides enough protection during handling.
Keep the experience simple
Arrange accessories and instructions so the customer can find them easily. Avoid unnecessary layers that make opening difficult.
- Keep essential information readable.
- Avoid placing personal customer details on promotional inserts.
Use clear opening instructions when the package has a special closure.
Review what happens in practice
Collect observations about damaged packaging, difficult opening or excess materials. Review repeated issues with the team.
Use those observations to improve the next version rather than adding layers without understanding the cause.
